Insight: Root Beer is Root Beer. It's a classic drink.
You can’t really do much more that hasn’t already been tried but you can focus more on connecting it to the people. Many brands are already established so to make an impact with the product, you must change brand approach.
You can’t really do much more that hasn’t already been tried but you can focus more on connecting it to the people. Many brands are already established so to make an impact with the product, you must change brand approach.
Product: Anchor Root Beer
Environmentally Conscious
Community Driven
Supporting Local Businesses
Visual Theme : Life Preservers
Target Audience
21-34 year olds, College-aged, No kids
Non-Alcoholic
Millennials choosing to save money, be more productive,
find alternative stress relievers, etc.
Packaging
Made of aluminum - Most sustainable beverage package
Uses the 6-Ring 100% Biodegradable Pack from Saltwater Brewery
Variety: single bottles for bars/restaurants & 6-pack for stores
SOCIAL MEDIA
How the Snpachat Game Works
1. Scan QR code on can for game & play
Interactive and Easy - quick, fun for passing time when sitting or waiting
2. On your behalf, We donate to a local oceanic pollution organization for your first win!
3. Then swipe up to learn more about Suncoast Rise Above Plastics Coalition