Product: Vans
Insight: For Vans, Customization is key. They have a long tradition of personally made products, continuously encouraging your creativity and passions. Customers can actually pick a shoe, desired colors and patterns, and make their own pair. Their motto, "Off the Wall," is a rallying cry for self-expression itself. Now, take that motto to the next level of witness and customizing your world using AR.
Concept: "Vansiverse"
HOW IT WORKS
This filter uses preset artwork and user-generated artwork, which can be captured live or taken from your camera roll
Then transforms your surroundings with an augmented reality Snapchat lens
MORE LENS VISUALS
See it? Love it? Put it on your shoes & more!
USER SOCIAL MEDIA CONTENT
BRAND SOCIAL MEDIA CONTENT
