Product: T-shirts for Dunkin' and JetBlue Partnership
Insight: The Dunkin' and JetBlue partnership, that began in 2006, hasn't been honored in a long while. I have literally been surrounded by donuts since the day I was born. I'm in love with them, okay. I am also a frequent flyer for JetBlue Airlines - so why not celebrate my mini brand!
Concept: "Dunkin' Destinations"
CAMPAIGN T-SHIRTS
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The partnership T-shirts will be advertised for about 1-3 weeks on site, including note with purchase encouraging it as airport wear. For one month, 50-100 seen at the airports wearing them will be randomly selected for free round-trip to any U.S & Canada city. Focused to 11 airports for now.
Purchase Note/Tag
“Hey traveler! We dropped some new merch to make you cozy on your next big commute. Wear one of our shirts at your next JetBlue flight and the next move is on us. Tag us and use the hashtag #DunkinDestination for a sweet surprise. 🍩😋✈️”
Social Media
AIRPORT & IN-FLIGHT
Dunkin' Destination Boarding Passes
Campaign Airline Signs (Driving into terminal/Drop-off)
In-flight Neck Pillow