Product: Grifin
Insight: 22% of Millennials don't invest. 24% of Millennials currently invest. 54% of Millennials plan to invest. Obstacles like debt, high rent, and retirement have made it more difficult. Many are waiting instead of doing, especially with having children. Since you are already purchasing products, why not invest? Invest in a debt-free future.
Concept: "Start Now."
AMBASSADOR PROGRAM
Target Audience : Millennial and Gen Z, 18-30, M + F
traits: a lot on their plate, busy, hard time staying organized, social media savvy
Email Blast to Beta App Waitlist Members
Ambassador Criteria
Degree-enrolled students & recent graduates
Micro & Nano Influencers (at least 1,000 followers)
Quality Shopping Habits
Financial Responsibility
50 - 100 ambassadors
Become an ambassador = Receive $5 of stock credit
Successful Referral (ambassador code) = Extra $3
New Grifin users = $1 upon signing up
Grifin Stories
Ambassador content for Instagram
BRAND SOCIAL MEDIA
Retain current humorous + relatable twitter voice
IN-APP GAMIFICATION
PROMOTION
Partnering with On-Campus Restaurants
Grifin buys people stock where they shop. You buy a cup of coffee at Starbucks and Grifin invests $1 into Starbucks stock.
Tangible Stock Starbucks Cup Sleeve
Post-purchase Sticker w/ QR code to app
$1 Billboard on nearby University roads
MERCHANDISE
